Uber has begun allowing riders to tip their drivers within the app as part of a push to rebrand itself. Uber’s main competitor, Lyft, had previously allowed riders to tip their drivers if they liked the service. Uber stated that this was the first initiative as part of the “180 Days of Change” as part of a push to change its image. Uber stated the tips will be 100% kept by the driver. Tipping is expected to be within all US Markets by the end of July.